As a member of the Alpenglow Studio marketing team, I was instrumental in the rebrand and launch of W.S. Badger, a family-owned, women-led organic skin care company. Working alongside Badger’s leadership team, I brought their branding into the 21st century, with a fresh new visual identity, tagline, and packaging. I worked on 30+ items of packaging, including suncare, bug & outdoor, baby & mom care, lip balm, and gift sets. In addition, I created illustrations, advertising, social media content, stationary, and signage. I also conducted competitive analyses, presented advertising strategies, and worked directly with outside illustrators and manufacturers.