From from 2019 to 2020, I lead the branding of the Social Committee for Princeton University’s Undergraduate Student Government (USG). After having worked as the graphic designer from 2017 - 2018 and then the web designer for Social Committee in 2019, I was elected to run the committee in 2020. As a result, I had complete control over the direction for Princeton’s first ever virtual Lawnparties. In addition to managing an $80,000 budget and communicating with artists both on Princeton’s campus and outside, I was also in charge of determining the visual direction of Lawnparties. Below are examples of my work while working on the Fall 2020 Lawnparties.